BMW M5 · OpenRoad Group · 1st Place, BMW Canada Vehicle Accessories Video Competition
Embedded within OpenRoad Group's corporate marketing team as a shared service content specialist — serving 4–8 dealerships simultaneously across two regions, not as a store-level hire but as part of the centralized marketing function that supported the entire dealer network. Owned the full content pipeline from creative strategy through post-production and multi-platform distribution, independently developing and managing a monthly content calendar system across all assigned stores.
Assets fed simultaneously into social media (Facebook, Instagram, YouTube, LinkedIn, and Xiaohongshu via a dedicated channel contractor), Google Performance Max campaigns, Meta Business ads, dealership websites, monthly email campaigns, printed collateral, digital billboards, and in-store displays — supplying specialist team members across paid, digital, and traditional marketing channels for both sales and service departments. Wrote all social captions across all brands, maintaining distinct brand voices simultaneously — from Rolls-Royce to Honda.
Attended integrated monthly marketing reviews alongside paid media, email, and CRM specialists — presenting content performance recaps to General Managers, Service Managers, and Sales Managers across all stores, and providing input on campaign direction for the month ahead.
BMW Canada Vehicle Accessories Video Competition — 2025
Watch on Instagram ↗BMW Canada Vehicle Accessories Video Competition — 2025
Video link coming soonCamera operator across a range of corporate and institutional productions — covering clients from international healthcare to Canada's top business schools to skilled trades. Projects spanned intimate long-form interview formats, large-scale conference coverage, and on-location industrial shoots.
TheCalendar.ca media team — UBC Polar Bear Run (2018 & 2019) and the 2019 campus-wide Snowball Fight, an event that drew local news coverage. Fast-turnaround documentary-style content.
Produced a game trailer for Roblox title Icebreaker that reached 800K+ views, receiving recognition from Roblox's official channels.
Watch on YouTube ↗Individual and professional portrait sessions. Clean, directed portraiture suited for personal branding, headshots, and social profiles.
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I'm a content strategist and producer based in Los Angeles with 8+ years of visual production experience across premium automotive, corporate, healthcare, and institutional brands.
Most recently I was embedded in OpenRoad Group's corporate marketing team as a shared service content specialist — part of the centralized function serving the entire dealer network, not a store-level hire. I managed content strategy and production across up to 8 brands simultaneously across two regions, independently building a monthly content calendar system from scratch and feeding assets into every channel: social, paid (PMAX and Meta), email, print, digital billboards, and in-store.
What I bring that most content marketers don't: I can handle the full pipeline myself. Brief, shoot, edit, publish. Faster turnaround, fewer handoffs, and assets that stay on-brand from concept to post. I also wrote all social captions across all brands — maintaining distinct voices from Rolls-Royce to Honda simultaneously.
Currently open to full-time roles in content strategy, social media management, and content marketing.
Open to full-time opportunities in content strategy, social media management, and content marketing. Based in Los Angeles, CA — open to remote.
fcslnlin@gmail.com