BMW M5 · OpenRoad Group · 1st Place, BMW Canada Vehicle Accessories Video Competition
Embedded within OpenRoad Group's corporate marketing team as a shared service content specialist — serving 4–8 dealerships simultaneously across two regions, not as a store-level hire but as part of the centralized marketing function that supported the entire dealer network. Owned the full content pipeline from creative strategy through post-production and multi-platform distribution, independently developing and managing a monthly content calendar system across all assigned stores.
Assets fed simultaneously into social media (Facebook, Instagram, YouTube, LinkedIn, and Xiaohongshu via a dedicated channel contractor), Google Performance Max campaigns, Meta Business ads, dealership websites, monthly email campaigns, printed collateral, digital billboards, and in-store displays — supplying specialist team members across paid, digital, and traditional marketing channels for both sales and service departments. Wrote all social captions across all brands, maintaining distinct brand voices simultaneously — from Rolls-Royce to Honda.
Attended integrated monthly marketing reviews alongside paid media, email, and CRM specialists — presenting content performance recaps to General Managers, Service Managers, and Sales Managers across all stores, and providing input on campaign direction for the month ahead.
Camera operator across a range of corporate and institutional productions — covering clients from international healthcare to Canada's top business schools to skilled trades. Projects spanned intimate long-form interview formats, large-scale conference coverage, and on-location industrial shoots.
TheCalendar.ca media team — UBC Polar Bear Run (2018 & 2019) and the 2019 campus-wide Snowball Fight, an event that drew local news coverage. Fast-turnaround documentary-style content.
Produced a game trailer for Roblox title Icebreaker that reached 800K+ views, receiving recognition from Roblox's official channels.
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I'm a content strategist and producer based in Los Angeles with 8+ years of visual production experience across premium automotive, corporate, healthcare, and institutional brands.
Most recently I was embedded in OpenRoad Group's corporate marketing team as a shared service content specialist — part of the centralized function serving the entire dealer network, not a store-level hire. I managed content strategy and production across up to 8 brands simultaneously across two regions, independently building a monthly content calendar system from scratch and feeding assets into every channel: social, paid (PMAX and Meta), email, print, digital billboards, and in-store.
What I bring that most content marketers don't: I can handle the full pipeline myself. Brief, shoot, edit, publish. Faster turnaround, fewer handoffs, and assets that stay on-brand from concept to post. I also wrote all social captions across all brands — maintaining distinct voices from Rolls-Royce to Honda simultaneously.
Currently open to full-time roles in content strategy, social media management, and content marketing.
Open to full-time opportunities in content strategy, social media management, and content marketing. Based in Los Angeles, CA — open to remote.
francislin.co@outlook.com
